Hi! I'm
Namun Ganbold
& welcome to my digital resume
(click to start)
Who Am I?
Well, I am a proud Mongolian who has been living like a true nomad with my family from a young age, experiencing and learning from the diverse cultures this world has to offer. These experiences have profoundly influenced me, fostering a continuous desire for personal growth and deeper knowledge.
Currently, I'm pursuing my Master’s in Applied Analytics at Columbia University, focusing on data-driven marketing strategies and advanced analytical techniques. My academic journey reflects my passion for utilizing innovative technologies to create and deliver meaningful advertising campaigns that resonate deeply with consumers.
Every day, I cherish the people I meet and the experiences I encounter. Looking ahead, I aspire to contribute to projects that bring me joy and enable me to fully express my ideas and identity.
(scroll for my experiences)
Education
CURRENT - SEP 2024
M.S. in Applied Analytics
@ Columbia University
(Morningside Heights)
I am currently pursuing my Master's degree in Applied Analytics, focusing on developing essential skills in data leadership and technical proficiency. This training prepares me to drive innovation and make informed decisions based on actionable insights.
MAY 2023 - AUG 2019
B.A. in Advertising
@ Penn State University
(Main Campus)
My bachelor's degree in Advertising and minor in Digital Media Trends & Analytics prepared me for diverse roles in the Advertising/Marketing industry. Through technical and creative projects, I gained hands-on experience mirroring the operations of an advertising agency.
+ Involvement: THON, The Daily Collegian, Her Campus @ PSU
+ Relevant courses: Marketing, Ad Campaigns, Media Planning, Ad Strategy, SEO Marketing, Digital Ad & PR, Accounting
MAY 2019 - AUG 2015
High School Student
@ Korea International School
(Pangyo Campus)
During my high school years, I developed teamwork and leadership skills through my active participation in the National Art Honor Society (NAHS) and my four-year role as a varsity volleyball setter, where I continually worked to enhance these qualities.
+ Awards: Recognition of Excellence in Arts (2019)
+ Involvement: NAHS (President '18 -'19), Varsity Volleyball (Setter '15 -'19)
Careers (at a glimpse)
APR 2024 - APR 2023
Social Media Coordinator
@ lhamour
(Remote)
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Established partnerships with relevant makeup lifestyle influencers to support and promote product launches
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Developed and implemented a data-driven content strategy resulting in a 3% increase in conversion rates on Instagram
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Designed and curated engaging Instagram posts using Adobe Illustrator and Canva based on brand guidelines
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Executed NYC-based events, including FounderMade, Adit Live, and CEO meet-and-greet at Columbia, establishing client relations
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Leveraged consumer feedback and competitive analysis to help refine existing product concept brief, ensuring the marketing presentation highlighted the rebranded products' unique value
JUN 2023 - JAN 2022
Creative Director
@ The Daily Collegian
/ 1855 Creative.
(University Park, PA)
-
Utilized Adobe CC to design magazine spreads, in-house ads, graphic requests, and newspaper covers, ensuring artwork approvals and consistent alignment with brand messaging for various clients
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Organize and direct weekly team meetings with 20+ creative reps to facilitate the introduction of new projects while also dedicating attention to advancing ongoing initiatives
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Executed a successful social media campaign for "Awaken 101" by leading a collaborative team of 10+ members, leveraging consumer feedback and competitive analysis to achieve a 2% increase in Instagram engagement
AUG 2022 - JUN 2022
Integrated Marketing Intern
@ Samsung Electronics America
(Ridgefield Park, NJ)
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Devised a recommendation process in collaboration with key stakeholders to identify website pain points and create personalized post-purchase emails. The initiative resulted in 0.3% decrease in UR and increased overall customer satisfaction
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Conducted market research on post-purchase loyalty programs and presented viable options to boost Samsung.com CR
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Collaborated with department key stakeholders to conduct a benchmarking analysis using CRM metrics, resulting in a 1.6% increase in Samsung.com CTR and a 1.4% increase in CVR
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Facilitated weekly meetings with the top 15 retail account managers to foster resource exchange and improve the post-purchase experience through effective customer data utilization
MAY 2022 - AUG 2021
Student Worker
@ Penn State Creamery
(University Park, PA)
• Collaborated with team members to serve over 300 customers daily
• Developed strong interpersonal and problem-solving skills while thriving in a fast-paced team environment
• Managed cash and credit transactions, accurately totaling guest checks and counting change
JAN 2022 - JAN 2021
Creative Representative
@ The Daily Collegian
(University Park, PA)
• Created magazine spreads, in-house ads, graphic requests, and newspaper covers using Adobe Creative Suite
• Designed the 2021 Daily Collegian Merch
AUG 2021- JUN 2021
Digital Marketing Intern
@ MIBA Mineralbio Cosmetics
(Seoul, South Korea)
• Collaborated with the marketing department to devise online contests and promotions, resulting in a 2% increase in CR
• Contributed to product marketing campaigns focused on brand awareness by conducted market research and competitive analysis
MAY 2019 - JAN 2018
Assistant Language Teacher
@ Mongolian Weekend School (Seoul Global Center)
• Taught Mongolian to over 45 non-fluent foreign students aged 6 to 14
• Functioned as a liaison between the teacher and students by grading weekly assignments, and proctored exams ensuring academic integrity
AUG 2018 - MAY 2017
Communications Assistant
@ Embassy of Mongolia in Seoul
(Seoul, South Korea)
• Revamped and transformed physical record-keeping into digital databases
• Organized files and pasted visas onto passports
• Edited the Embassy’s English webpage for errors and misinformation and updated it as needed
• Assisted customers fill out visa applications on-site
• Answered calls and ran errands to the post office